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  • Writer's pictureDonnovan Andrews

Research [PDF]: Morning Consult;The State of Media & Entertainment

Updated: Nov 30, 2023

As the specter of a recession hangs over the horizon, the media industry finds itself on uncertain ground. Yet, not all media categories face the same level of vulnerability in these challenging times. While media giants grapple with the need to bolster profits while cutting costs in response to soft ad spending and an unpredictable market, an additional blow has been dealt by the Hollywood writers strike, which has further delayed content from reaching eager audiences. In the midst of this turbulence, Morning Consult's semiannual State of Media & Entertainment report has emerged as a crucial resource.

Drawing on monthly survey interviews conducted since June 2022, this comprehensive report sheds light on evolving consumer behaviors within the sector and offers actionable insights into how consumers are spending their time and money when it comes to entertainment.

Link to the full report is below.

Morning Consult The-State-of-Media-Entertainment-H2-2023 (1)
Download PDF • 2.81MB

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